7K0A0664Seth Godin’s blog today talks about blogging on how a client is using your services…so that is what I’m going to share today.

At the end of 2011 as we prepared 2012 contracts we wanted to switch our business model from hourly to outcomes. Additionally, the fabulous Melissa Lathan had just joined the team and freed up some of my time. With that time I researched and tested and planned – I assessed current processes for our on-going clients and asked – what can we do better, faster. The most obvious time-consuming task stuck out as event registrations. All of our clients were still using paper registrations, that had to be entered into a database.

So we decided to offer online registration in 2012 and it turned out to be a great success! Our first big event with the new system had around 350 individuals throughtout the state. We set up the form which allowed for credit card payments through paypal (a first) and ability to register multiple attendees at one time – additionally each time someone registered they received an automated confirmation. The new system ran smoothly and our client was very happy to have the freed up time from not having to enter and adjust 350 registrations. The onlie registration also allowed for participants to specify a differ payer if their employee was going to cover it.

To recap:

  • We set up online registration for a big spring event
  • Offered specialized payment options to the grope
  • Automated the confirmation and invoice process
  • Set up a google document so the client could access the registration list at any time
  • ALL of this = $$$ SAVED and time freed up

Do you use online registration?

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